DEVELOPMENT THROUGH TOURISM
One of the most common complaints by visitors to Armenia is the lack of accessible clean facilities at tourist rest stops or welcome centers. Another is the lack of service or understanding of the products, services, or their presentation and packaging, international tourists expect.
The result is that the legendary hospitality Armenians are known for in their private lives is not transferred to the tourist experience, and so they are frustrated in their search for information, to buy Armenian local products and use Armenian tour services. This is a loss to the country.
We propose to create a public-private initiative to alleviate this problem by erecting rest stops and welcome centers selling locally produced crafts and products, along motorways and primary destination spots in Armenia.